Broadsheet App Now Available
by ed on July 12, 2011
Very excited that the Broadsheet (http://www.broadsheet.com.au) iPhone app is now available, featuring over 500 reviews of Melbourne’s best restaurants, bars, shops and cafes. As the developer behind the app, I’m so excited to get this out there. Personally, I’ve been using the app every day for a few weeks. The Broadsheet guys have got some great venues in there.
The app has already been featured in Apple’s ‘What’s Hot’ section, and has an average review score of 4.5 stars. Lots of improvements will be coming over the next few months, and we’re listening to all the feedback the app generates. Very exciting times!
Safety Switch Update
by ed on December 24, 2010
Just a quick update about Safety Switch since it launched nearly a month ago. I’ve bene happy with the feedback so far and how its all been going. This is my first paid app, so I was really unsure about what to expect sales and marketing wise. While I would obviously love to have more sales, I have a good baseline now so over the coming weeks I’ll be trying out different techniques and testing the waters. I’m working on Safety Switch 1.1, which will feature:
- Ability to send the emergency text message to up to five contacts
- UI improvements
- Better explanation of some alarms
I’m hoping to have it out by mid-January, so keep your eyes peeled for it.
Merry Christmas!
Introducing Safety Switch
by ed on November 23, 2010
Safety Switch is your personal alarm for iPhone and iPod touch. Safety Switch is a personal panic button, to alert your family and friends that you’re in trouble and where you are. It works with Facebook and Twitter, so you can get the alert out quickly. You can set up a text message alert, and quickly call emergency services.
With Safety Switch, help is never more than a tap away!
Safety Switch was developed by yours truly and is currently being reviewed by Apple. I’m expecting it to be released any second now, and will cost $0.99. It’s a very small price to pay for safety!
For more information and screenshots, visit Safety Switch website.
Lots of New Stuff Happening
by ed on November 14, 2010
Out with the old and in with the new. I’m kickstarting my web site, as there is a lot of new things happening and it was time for a refresh. First up, I’m working non-stop across both theatre and geeky projects.
I’m working with Orchestra Victoria on contract until the end of the year, as Production Coordinator, taking care of the orchestral elements of Marriage of Figaro for Opera Australia, as well as assisting on the rest of the Melbourne OA Spring season. I’m also going to be taking care of a black-tie gala gig at Government House towards the end of the month.
On the geeky side, I’ve launched my first iPhone app that is a combination of both the arts and tech. Its the Victorian Opera Season 2011 iPhone app and its been going gangbusters. Can’t share exact numbers, but I’m really happy with how many downloads its had and from what I hear, VO is on track for its biggest audiences yet in 2011. Winner!
Getting the first app out there made me want to do one of my own. Two weeks ago I started work on a simple app and it is a mere day away from submission to Apple. I’ll post about that really soon. Its not the first app to do what it does, but its the first app to do it well, with a nice interface and packed full of features. Can’t wait to get it out there!

